Carat Media on a winning spree; bags Nokia account too!

After acquiring Microsoft account, Carat Media has successfully bagged Nokia's account as well. The account size that is pegged for Rs 400 Cr, comes from Maxus, the agency that was handling Nokia's media buying duties for Print, Radio, TV, Digital and search earlier to the news. Also the OOH duties of Nokia were shared between Mudra and Lintas. Industry sources have confirmed this news to Adgully.

Carat Media is now the agency on board for all duties at Nokia, including media planning and buying, search and outdoor.