Cheil bags awards for retail excellence!
Cheil India’s (Cheil Worldwide SW Asia HQ) has bagged two awards for creative excellence two categories – Innovative Retail Concept of the Year and Impactful Retail Design & Visual Merchandising at the recently held Asia Retail Congress 2014 in Mumbai.
Attributing this success to the Retail and Visual Merchandising team at Cheil India, Hari Krishnan, COO, Cheil Worldwide SW Asia said, “From insights to in-store - Cheil is geared to
The Award for the Innovative Retail Concept of the Year came for the Window Display for Galaxy Note 3 and Gear. Samsung’s Galaxy Note 3 is the best in class smart phone with a host of unique features like Air command & S-Pen and the Galaxy Gear is a revolutionary new technology, which seamlessly integrates with Note 3. The Visual Merchandising strategy was to define the primary USPs of Note 3 to demonstrate the Phone’s seamlessly connectivity to the Galaxy Gear. This was achieved through a unique innovation by designing the Screen of the phone
The Impactful Retail Design & Visual Merchandising Award was for the Galaxy Tab3 display. The visual merchandising strategy here was to highlight the Galaxy Tab3 in-store to communicate the all-new multi-window, slim and light features of this device. Cheil India’s