Chetan Bhagat to showcase Hong Kong's appeal as Asia's World City!
An integrated marketing campaign spread across TV, print and digital mediums, it will showcase highlights of "Hong Kong ' Asia's World City' through a first-hand experience of Mr. Chetan Bhagat, who was featured in Time Magazine's List of 100 Most Influential People in the World. He has worked as an investment banker and lived in Hong Kong for eleven years before moving to Mumbai. His first three novels were written during his tenure as an investment banker in Hong Kong.
Anchored by Chetan Bhagat, the campaign will kickstart with an exciting half-hour programme on Zoom TV where he takes viewers around Hong Kong re-visiting and showcasing his favourite spots during his stay and also discovering new attractions in the city. The highlights of Mr Bhagat's trip to Hong Kong included visits to Sky 100, Ocean Park Hong Kong, NP360, Po Lin Monastery, Wisdom Path, Lamma Island, Victoria Peak & Madame Tussauds Wax Museum, Discovery Bay. This will be tied in with advertorials in print and online promotions.
HKTB Regional Director-South & Southeast Asia, Mr David Leung said: "We aim to connect with our local Indian consumers even more, by working with a local Indian personality with strong India-Hong Kong link. Through the "personal touch' and first hand experience of Chetan Bhagat and his connection with Hong Kong, Indian viewers will be able to relate and appreciate Hong Kong through his eyes."