Cleartrip ropes in Tavleen Bhatia as CMRO

Cleartrip, a Flipkart company, has announced the appointment of Tavleen Bhatia as its new Chief Marketing & Revenue Officer (CMRO), effective April 1, 2024. Bhatia brings a wealth of experience and a proven track record of driving growth and innovation in e-commerce. As CMRO, she will spearhead Brand and Performance Marketing initiatives, as well as drive the central planning and growth charter at Cleartrip.

Bhatia joins Cleartrip from Flipkart, where she was the head of Growth, Marketing & Monetization for Flipkart Mobiles. With 15+ years of experience in strategic marketing and revenue generation, she has held various leadership roles in leading brands, including Lakme, Dove, Sunsilk in Unilever.

Speaking on Bhatia’s appointment, Prahlad Krishnamurthi, Chief Business Officer, stated, “We are delighted to welcome Tavleen to the Cleartrip family. Her ability to drive innovation and versatile experience make her ideal to propel Cleartrip into its next phase of growth. Her proven ability to scale core categories and pioneer new initiatives aligns perfectly with Cleartrip’s vision, and will add tremendous value to our teams.”

On her new role, Tavleen Bhatia, CMRO, Cleartrip, said, “I am thrilled to embark on this journey with Cleartrip, a brand synonymous with innovation and customer-centricity. With a career rooted in building categories and decoding consumer behaviour, I am eager to bring my experience and collaborate with the talented team here to amplify our impact on the travel landscape. I look forward to a new chapter with Cleartrip and elevate our position as a Challenger Brand.”

In conjunction with this transition, Kunal Dubey, Chief Marketing Officer, has decided to step down to pursue new opportunities. During his tenure, Dubey was instrumental in steering Cleartrip’s marketing initiatives, leaving behind a legacy of innovative campaigns and strategic vision.