CNBC-TV18 and Mint into a strategic content alliance
CNBC-TV18 and Mint have entered into a strategic content alliance. This partnership will enable the two parties to share content with each other on a daily basis and work together on various editorial initiatives throughout the year. Starting 1st April 2014, every issue of Mint will carry exclusive content from CNBC-TV18 while Mint’s news and analysis will be available on CNBC-TV18 regularly. The partnership will also allow regular content exchange between the two digital assets, livemint.com and moneycontrol.com (India’s no.1 financial portal).
Shereen Bhan, Managing Editor, CNBC-TV18, commented on the alliance saying that "At CNBC-TV18 we have always been committed to creating compelling content, and bringing to our viewers credible news and analyses, presented incisively and consistently. We believe Mint will be a great partner for us in furthering this objective."