#COVID19: Brand communications supporting #JantaCurfew

On Sunday 22nd March, the Janata Curfew initiated by Prime Minister Narendra Modi led government came into effect. PM Modi requested citizens of the country to observe a self imposed curfew between 7 am in the morning to 9 pm in the evening on Sundays and limit social interactions. Brands show their support for this timely move by the NDA government by releasing tactical print and digital communications to raise awareness amongst consumers.

Some brands who missed the print bandwagon, however, leveraged digital to deliver their support.

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This is how top ad & communications honchos plan to spend their Curfew Sunday

Viacom18 urges viewers to join in and #PauseForACause. Cheer and Applause.