D&AD 2018: FCB India bags a Yellow Pencil for TOI’s #NoConditionsApply
FCB India is the only Indian advertising agency that walked away with a Yellow Pencil at the D&AD Awards 2018. FCB India won a Yellow Pencil for The Times of India campaign – #NoConditionsApply, which invoked a revolution, in the Community Experience category.
#NoConditionsApply has been lauded both nationally and internationally. The campaign was the most awarded at Goafest 2018, where it won 12 Abbys (4 Gold, 5 Silver and 3 Bronze metals). The campaign has also been recently shortlisted at One Show and 3 finalists at New York Festivals.
Crafted by FCB India, The Times of India’s #NoConditionsApply campaign was launched during the Durga Pooja in September 2017, extending TOI’s #NoConditionApply to call for inclusive celebrations and celebrating tradition without division.
Excited on the win, Swati Bhattacharya, CCO, FCB Ulka, said, “I am humbled by the win. It is a moment of great pride and a testimony of our journey of being brave!”