Dabur India names Starcom MediaVest Group as as its Media AOR
After an extensive review process Dabur India Ltd has assigned its Media duties to Starcom MediaVest Group (SMG) with effect from July 1st,2015. SMG, One of the world’s largest media agency has bagged the account and became the first agency in the history of Dabur to have been appointed as the sole agency to handle all media planning and buying. Historically Dabur’s strategy was to split media planning and buying across various agencies.
Dabur India Ltd was considering the consolidation of all media activities under a single umbrella agency and searching for a competent agency since last few months. SMG was one of the agencies under the scanner and after considerable amount of pitching, analysis and presentation by the the top media agencies, we decided to confer exclusive media account to SMG. We are confident that in Starcom MediaVest Group we have found the right media partner.”Mr. Chutani Added.