DDB Mudra West wins creative mandate for ICICI Lombard General Insurance
DDB Mudra West has won the creative mandate for one of private sector general insurance company - ICICI Lombard General Insurance, post a rigorous multi-agency pitch. DDB Mudra West's Mumbai team will lead the account.
ICICI Lombard General Insurance is a joint venture between ICICI Bank Limited, India's second largest bank with total assets of over USD 99 billion as of March 31, 2014 and Fairfax Financial Holdings Limited, a Canada based USD 37 billion diversified financial services company engaged in general insurance, reinsurance, insurance claims management and investment management.