DDB Worldwide's Amir Kassaei is LIA'15's Integration Jury President

Amir Kassaei, Worldwide Chief Creative Officer of DDB Worldwide, has been named as the Integration Jury President for the 2015 London International Awards (LIA).

Says Kassaei:  "Integration means that you have to come up with an innovative solution for a marketing problem in a way that this solution, this idea, has the momentum and the potential to integrate itself in to society, culture and communities. As the Jury President, I get to see amazing ideas which are about integration in the sense of influencing society, being part of the life of the people and less about ideas which are using all channels to prove consistency."

Kassaei is one of the most lauded creatives in the world. He likes to say, "Impossible is not a fact. It's an opinion." He firmly believes that if one has passion, will and courage, one can change the world for the better. Of our business, he says, "It has never been just about advertising. Our business is marketing products, companies and relevant services - and one of our vehicles is advertising."