Digitas India and Medimix find a new way to pay tribute to Nurses

Medimix wanted to wish all nurses a Happy International Nurses Day on May 12, 2020 and they wanted to do it right. While Medimix as a brand stands for keeping people immune and cared for, no one does it better than nurses.

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 To appreciate and applaud the efforts these nurses are putting in to help every individual during this pandemic, Medimix took a creative leap and found an innovative way to pay tribute to these heroes. How? By letting the world know how to address them with a title they much deserve. This is an ode to the most caring and loving warriors ever, who redefine what it means to be a hero.

 Sharing his views, Rolf Hennessey (Creative Director, Digitas Bangalore) said, “In these uncertain times, healthcare workers across the globe have redefined their roles. So the team found a simple but engaging way to celebrate them.”