Emami's edible oil brand ambassadors: MS Dhoni & Preity Zinta

Fast Moving Consumer Goods (FMCG) Company "Emami' has tied up one of the Indian Premiere League (IPL) rivals ' one is the Indian cricket team captain and also represents the Chennai Super Kings team, Mahendra Singh Dhoni, on the other hand it's the Bollywood actress and co-owner of Kings XI Punjab, Preity Zinta, as brand ambassadors for the company's next edible oil brand.

As per media reports, Aditya Agarwal, Director, Emami said, "Dhoni and Zinta have been signed up to endorse the brand of edible oils that we will be launching on February 19 2010. The celebrities have been signed up for a period of up to 3 years."

He further added, "Emami's edible oils range will include - soya, mustard rice bran, palm and sunflower, he said.

The Rs 2,500-crore Emami group already has several stars like - Amitabh Bachchan, Shah Rukh Khan, Sourav Ganguly, Madhuri Dixit and Kareena Kapoor endorsing its brands.