ETV Bangla records highest TRPs for 'Idea Big Bangla Music Awards' among Hindi and Bangla GECs

BIG Live, the experiential marketing arm of Reliance Broadcast Network Ltd. which recently concluded the pioneering an first ever Music Awards for Bengal titled the "Idea BIG Bangla Music Awards 2010' ("IBBMA"), is riding high on the success of its televised show on ETV Bangla. The latest television ratings (Base Wk 32 ' 35 Average Vs Wk 36 ' Slot Performance) saw IBBMA skyrocket ETV Bangla's ratings in Kolkata, CS4+, delivering a TVR of 1.1, higher than any Hindi or regional general entertainment channel in the telecast slot of 8-10pm. In fact, for CS4+ in Kolkata + West Bengal, with a rating of 1.28, IBBMA has left competition far behind.

Backed with this success and the firm belief that regional music and overall entertainment is what works with the local populace, BIG Live is taking the awards deeper into the country and betting high on the Music Awards for Rajasthan and Punjab and Entertainment Awards for Oriya and Gujarat. With some of the best partners and alliances, these awards promise to be as much a success.

Some of the Key Highlights -

- For Calcutta Market, ETV Bangla has recorded a 242% growth in terms of share.

- For ETV Bangla, in Calcutta the TVR has been more than doubled by IBBMA.

Source ' TAM India

The star studded evening of August the 13th saw celebrities and music stalwarts making a beeline to the Science City Auditorium, an evening which was a stupendous success. The event was telecasted by ETV Bangla on 29th August'10 at 7:30pm. The ratings are an indication that the first ever Bangla music awards has become an instant hit in Bengal & viewers have appreciated the concept & the program. Backed by the excellent support from the local populace and advertisers, the BIG Bangla Music Awards promises to get bigger next year.

Ensuring a holistic approach to its communication, this Music Awards made full use of the integrated offerings from the Reliance Broadcast Network stable ensuring surround sound through appropriate amplification on radio partner 92.7 BIG FM, online and mobile solutions through BIG Digital along with an effective outdoor, television and print campaign on BIG Street and other outdoor inventory.

The event was hosted successfully with the help of sponsors Idea Cellular & Mashal.