Everest bags the creative mandate for DS Group's Dairy business
DS Group appoints Everest as the creative agency for the Group’s Dairy business. Everest has been chosen as the agency on board following a multi-agency pitch. Everest has been handling the creative assignments for the Catch Salt and Spices business of the Group.
The business will be handled by the Delhi office of Everest. The agency has already started working on a 360 degree campaign for the brands and products under the Dairy business.
DS Group has recently ventured into Dairy business by acquiring a dairy plant with a processing capacity of 4 lac litres of milk per day, at Reengus, near Jaipur in Rajasthan. The modernization and capacity expansion of the existing plant is underway for the launch of new products. DSMPL (DS Milk Product Ltd.) has been manufacturing Ghee, Skimmed Milk Powder, under the brand name ‘Dairymax’. The Company further expanded its dairy portfolio with the launch of ‘Ksheer,’ the premium dairy brand. The products currently available under the Ksheer brand are UHT milk, Cow ghee and Fresh milk. These will be followed by other specialized products like Dairy Whitener, Flavoured Milk, Fortified Milk, Curd, Lassi, Chaach, Paneer, Khoya etc.
Commenting on the win Dhunji S. Wadia , President Everest said, "We are delighted to increase our presence with the DS Group. Dairy is an exciting category and we look forward to the task of building yet another iconic brand."
Naveen Saraswat, COO, Everest further added, “It was an interesting pitch to work onbecause of a focused brief given by the client. We are excited and look forward to helping establish the Dairy brands of the DS Group.”
Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate with