Fiama Di Wills presents Masaba Gupta in 'Shower Jewels' inspired fashion presentation
ITC’s leading personal care brand, Fiama Di Wills, presents Masaba Gupta and her first ever collection with embellishments inspired by Fiama Di Wills Shower Jewels. The iconic designer has given a glamorous, uber chic touch to this new collection while retaining her bold signature style motifs. The collection is young, sensual and exquisitely feminine.
Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited stated, “We believe elegance and grace is intrinsic to fashion. The interpretation of Fiama Di Wills Shower Jewels by Masaba is indeed a true blend of elegance and serenity with a fashion statement that is signature Masaba. It is young, exquisitely feminine and embodies the spirit of timeless youthfulness, the brand philosophy of Fiama Di Wills.”
“A raw, aflame ‘Patakha’ is the muse for this signature collection. Inspired by Fiama Di Wills Shower Jewels, the collection for the first time uses embellishments. The silhouettes, as always, are very signature House of Masaba,which are fluid, laid back and fuss free, but beautiful and sensuous in their own way. The fashion collection is an interesting interpretation of Fiama Di Wills Shower Jewels” said the youth icon, Masaba Gupta on her association with Fiama Di Wills.