Fitbit rolls out brand-new digital-first campaign

Fitbit, now part of Google, has rolled out a brand-new digital-first campaign “Sweetest Diwali gift isn’t a sweet” to urge people to give a gift of health to their loved ones.

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As part of the festive campaign strategy, Fitbit has unveiled a digital ad film about a Fitbitten family. It showcases how the mother – played by celebrity-actor Neena Gupta - uses the Daily Readiness Score (coming soon) from her Fitbit Charge 5 to plan for an easy day if she sees a low score and breaks into a dance workout when she is all set with a high score. Set in Diwali fabric, the film is aimed at encouraging the consumers to prioritize health and wellness just like Neena Gupta and make the best decisions for one’s body, mind, and health.
Actor, producer, and musician Will Smith recently joined the Fitbit family and made his public commitment to improve every aspect of his health and wellness.
Fitbit had also partnered with actor-turned fitness enthusiast Milind Soman to drive home the message on the importance of an active lifestyle and celebrate ‘Azadi Ka Amrit Mahotsav’, marking the 75th year of India’s Independence more special at the Unity Run.