For the first time, audio entertainment enters Rs.100 crores club
Audio series platform Pocket FM today announces that two of its blockbuster audio shows have achieved the significant milestone of exceeding Rs.100 crore in audience collections. Both 'Ek Ladki Ko Dekha To' and 'Insta Millionaire' have been trending on Pocket FM among the Top 10 series.
‘Ek Ladki Ko Dekha To’ is a fictional drama that captures the life of Anika, who returns to her hometown Manali, along with her daughter, to find her twin kid. It’s an engaging narrative that showcases the arduous struggles and journey of the protagonist. The series has seen tremendous success globally garnering over Rs.150 crores already. While in India, the series is available in Hindi, Telugu and Tamil, it has been recreated completely for mainstream US audiences as ‘Saving Nora’. Cumulatively, it has recorded over 500 million plays.
"Insta Millionaire” is the first audio blockbuster to exceed Rs.100 crores in revenue. It revolves around the rags-to-riches story of Laxman (aka Lucky), a simple boy who turns into a millionaire the same night his heart is brutally broken by his girlfriend. With money comes responsibilities and the series depicts how Lucky’s life unfolds gradually! The show has already clocked over 1.3 billion plays in multiple languages such as Hindi, Tamil, Telugu and English, and garnered over Rs.120 crore grossings.
Commenting on the success of the shows, Suyog Gothi, VP and Country Head -India said, "Pocket FM is not just redefining the way we consume audio content, it is also pioneering a new era of blockbuster entertainment. By seamlessly merging storytelling with the power of audio, we are delivering an immersive experience that brings blockbusters to life in the form of audio. With innovation at its core, we are building a blockbuster engine that transcends the boundaries of traditional media, reshaping the future of entertainment."
Pocket FM’s content has always stood out for its novelty and exclusivity. Be it drama, sci-fi, fantasy, horror, thriller or a variety of other genres, Pocket FM has dabbled in many novel themes and continues to explore a wide gamut of new ideas in the entertainment space. Pocket FM has not only created content that is unique and unheard, but also delivered diverse stories that cater to audiences throughout the globe. With the success of ‘Ek Ladki Ko Dekha To’ and ‘Insta Millionaire’, Pocket FM reiterates that blockbusters are not just limited to the screens and has moved towards audio entertainment.
Pocket FM brings a new form of revenue collection approach through its unique microtransaction, eliminating the need for standard fees through monthly or annual subscription. While the platform allows audiences to enjoy daily free episodes, they can continue consuming more episodes by buying coin packs and redeeming them against additional episodes. This approach not only offers flexibility and freedom of choice to the audiences but also allows Pocket FM to track the revenue trajectory for every series.