Formula E partners with CBS, Roku for extensive US coverage
Formula E, the world’s first all-electric FIA World Championship motorsports series, has announced ground-breaking new broadcast distribution partnerships in the US that will see long-standing partner CBS air more live races than ever before and introduce Roku, America’s #1 TV streaming platform, as the streaming home of Formula E.
Beginning in January 2024, five races will air live on CBS Television Network and simulcast on Paramount+, with both channels already featured and integrated prominently on Roku’s platform. Roku users who subscribe to Paramount+ can easily enjoy the races airing on the service through the Paramount+ app on Roku’s Sports Experience. CBS Sports Network will also show one highlights programme per round.
The new partnerships, which mark Roku’s first-ever live sports rights acquisition, reflect growing interest in all-electric motorsport racing in the United States. Starting next season, 11 races in the ABB FIA Formula E World Championship will be available on The Roku Channel, a leader in free ad-supported streaming, and will also be easily accessible through the Sports Experience on Roku’s Home Screen.