Gauri Awasthi launches The Artisan Street
Gauri did not stop at “DIGITAL EDIFY” but moved ahead in the journey of entrepreneurship with a soft launch of her next venture in 2021, a dream come true project – “THE ARTISAN STREET – Handcrafted with love…” Very recently she announced about it on social media and which is gradually shaping up into a ‘marketplace created for all such women artists and artisans to exhibit their "handcrafted skill-sets in the form of the crafts in traditional, contemporary, modern, fashion or home decor, lifestyle, wellness. India’s untapped ‘Made in India’ goldmine - the craftsmen, the artisans.
The world of craftsmanship brings to you a unique plethora of handcrafted products beautifully created by Women Artisans. We, at “The Artisan Street”, aim to provide our customers with ‘Dazzling Traditional’ and ‘Handcrafted Essentials’ all at one place. Our anchor has always been customer satisfaction through the promotion of Indian Tradition and Culture along with women empowerment.
Our brand, The Artisan Street’s ideology is based on 3 pillars – delighting our customers, embracing Indian ethnic arts and culture, and blending traditional regalia with trends of the modern world. And as the mantra she smiles and then mentions that this is, “by the woman, of the women and for the women. Let us come together and support the artisans. Join the movement! Let us spread some smiles together by coming forward to support this movement, this venture, to help the women grow, get empowered like never before.”
We exist to cater to the creatively, uniquely designed, precious ensembles ‘Handcrafted by Love’ and ‘Heart n Soul’ created by these artisans of India. Ethnic wear has the special ability to portray grace that blends the virtues of tradition and the values of trends. And especially Indian ethnic wear has that abstract feel of connection with our roots that makes it all the more alluring to the eye.
It would have the rich ambiance of the crafts and the exclusive, exotic locations, the handicrafts, the weavers, their family, their livelihood, a complete real-life brought to you by reel life. What would have been more liable day than the "International Women's Day" to launch this to honour and express your gratitude towards the "Women artisan who makes us proud now and then with their amazing creations truly 'handcrafted with love.’
Gauri’s last assignment was as Head of Digital and Social Advocacy, part of brand and marketing team for Fabindia India & Overseas. She was associated with the organisation for closer 3 years managing the apparel, home & lifestyle, personal care, interior design studio, organic india, café, experience centers and international stores as well. Her role at FabIndia included planning a ‘360-degree’ management encompassing digital strategy. She spearheaded the brands omni-channel digital strategy, think-tank, creative/UX UI strategy, social and influencer marketing, listening and orm, native content, digital/programmatic media, performance/ecommerce.
She is widely known for driving incremental growth, brand awareness and reach, increase in share-of-voice via defined digital, social and omni-channel approach. Working on getting the digital mix approach via artificial intelligence & getting the customer experience and refining it for the better by the emerging digital transformation techniques, having taken the opportunity of marrying the both digital vs. offline. And has won innumerous awards and accolades for her work, with more than 18years plus in the industry, the recent ones – 40under40 & Superwomen Marketing Leadership Award 2021 & 2022 by Social Samosa, Marketing Leadership Award – Top Rankers Club & India's Top 100 Digital Leaders by The World Digital Marketing Congress powered by ET Now & CMO Asia. Most recently being awarded with the Prestigious titles in 2021 - Women Influencer Of the Year Award Title & Excellence in the Field of Social Media Award Title in 2022 by Adgully. Recognised and Awarded in the year, 2021; with the Prestigious “Most Admired Global Indian - 2020” by Passion Vista Lifestyle Luxury Business International Magazine
Awasthi has more than a decade and a half of advertising and marketing experience, having worked with agencies such as GroupM, Cheil India, IPG Mediabrands and Ignitee Digital. Her expertise lies in online marketing, artificial intelligence, marketing automation, programmatic, omnichannel, integrated digital and social media strategies, influencer marketing, creative strategies and digital transformation.