Get #BackToDiscipline Zymrat's new campaign
Zymrat—an innovation-led D2C performance wear brand dedicated to creating world-class athleisure products for the Indian audience—has launched a new brand video that intends to encourage everyone to get #BackToDiscipline in the new normal world induced by the coronavirus pandemic.
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The two years of the COVID-19 pandemic had chaotically unsettled and turned everyone’s lives upside down—compelling them into self-isolation indoors and eventually even work from home. However, the WFH fatigue and the ‘pandemic weight’ due to the lack of regular workouts or light exercises while staying within four walls has resulted in lowered energy and stamina—further leading people to get tired quickly. Now, with the country opening up, there’s a collective need for everyone to break away from their two-year pandemic routine, step outdoors and get back to their regular, normal schedules. An active lifestyle—in whatever form—is, thus, the need of the hour.
Being a performance wear brand, Zymrat understands and deeply sympathizes with the challenges everyone faced during the pandemic. Nevertheless, the brand believes that the only way to move forward is to get #BackToDiscipline. Its latest brand video perfectly showcases this thought process through a boxing champion who has been pushed to live an unhealthy and passive lifestyle during the pandemic. However, photos and memories of his past achievements as a boxer promptly motivate him to get back to working out with Zymrat’s athleisure wear which has SuperSilva and The Ball Cooling Technology for both light and heavy workouts. The short video effectively drives home the message that it is crucial to lead an active and healthy lifestyle in today’s time.
Excited about the release of the brand video, Ujjawal Asthana - Co-founder & CEO - Zymrat shared, “As a performance wear brand, we felt the need for a rallying cry for all of us to get back to good habits, and #BackToDiscipline is just that. We hope the video resonates with all fitness positives in the country and motivates them to get back to their best.”
Ankita Riva - Co-founder & COO - Zymrat added, “This campaign is not just a brand campaign for us. It’s a true reflection of what we all went through in India and across the globe. But, it is now time to run, move, eat healthy again. It is now time to get #BackToDiscipline.”
Returning to one’s (new) normal schedules is not only limited to setting timelines for work and play. It also includes taking an earnest step forward towards an active lifestyle—which is now a necessity as staying fit is one of the prime ways to go back to normalcy after two years of relative inactivity.