Glance partners with Realme to power the lockscreens
Lockscreencontent platform Glancehasentered intoan exclusive partnership with mobile phone brandrealmeto power the lock screen of its smartphones in India and Indonesia with exciting content. According torealme’sestimates, Glance will be rolled out on approximately 30millionof its smartphones in India, and7million in Indonesia, by the end of CY2022, which is expected to give a boost to Glance’s active user base in these countries.
Over the next two years, Glance is expected to be available on a majority ofrealme’s devices in these regions, enabling realme consumers to discover high quality, personalised content in multiple languages and categories from top publishers on their lock screens. As a result of this partnership, realmeusers in Indiawill be able to accessGlance LIVE, a live streaming service with real time content by celebrities and creators across sports, currentaffairs,live games and commerce.The platform willalsooffer Glance Game Center, which hosts awide variety of games in multiple genresandengaging
Realme India's Chief Marketing Officer Francis Wong said: “Glancehas pioneered the use of lock screen as a platform for content discovery, bringing users some of the best infotainment and live content from across the internet.Atrealme, we are committed to providing our users the latest and most premium experiences available in the market.We believe that the Glance proposition of live, trending, 24/7 content on lock screen will be a true differentiator for ourdevices.We estimate rolling out Glance on approximately 30 million phones in India, and on close to 7 million phones inIndonesiaover the next 12 months.”
Aditya Goyal, Vice President & General Manager, Strategic Distribution Partnerships,Glance, added: “Realmeis one of the fastest growingsmartphone brands in India andSoutheast Asia, with a state-of-the-art product line, ranging fromentry to premium categories. It is especially popular amongst the youth, who form the majority of Glance’s user base. Given its demographic and technological strengths, we believe thatrealmeis a great partner for us to make further inroads into these markets with. Through this partnership, Glance will bringrealmeconsumers in India and Indonesia the same high quality content experience that nearly 175 million Glance users currently enjoy.”
Research Analyst Arushi Chawla, Counterpoint Research, said: "In a recently published report, market research firm CounterpointResearch has said that value addedservices like Glance are key forsmartphone makerstostay aheadin this highly competitive market.“As the overall smartphone market is maturing and consolidating, with top OEMs capturing most of the market, it is also a challenge to maintain hardware differentiation when the form factors remain similar. In such a scenario, the long-term value creation will depend more on delivering differentiation through over-the-top (OTT) services. Therefore, Glance,with its presence in top smartphone brands,holds a vital role."