Global sportswear giant, adidas welcomes youth icon Deepika Padukone

Global footwear giant adidas, welcomes global superstar & youth icon, Deepika Padukone to their family. Health has been much of a concern amid the pandemic and adidas has made sure that this partnershi with Padukone will let her work closely with the brand on their common commitment towards physical as well as emotional fitness.

Sport being an integral part of Padukone's life, she embodies strength and resilience like no other while also encouraging millions around the globe. Together they will create a powerful synergy as the two share similar values.

adidas has always been with an attitude of ‘Impossible is Nothing’, and this partnership will be a testament towards breaking barriers and limitless possibilities, inspiring both current as well as future generations.

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With Padukone joining adidas' powerful roster of women athletes and partners around the globe, adidas strengthens its focus on democratizing and diversifying sport for women through inspiring personalities.

“Being an athlete and playing sport has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that no other life experience could have. Today, fitness, both physical and emotional, are an integral part of my lifestyle. I am absolutely honored and delighted to be partnering with one of the world’s most iconic brands, adidas.” Deepika Padukone

“As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the adidas family and together we hope to inspire more women to see and realize their possibilities,” said Sunil Gupta, Senior Director, Brand adidas, India.

adidas is excited to welcome iconice star and fitness queen Deepika Padukone to the family!