GoDaddy ropes in Mithun Da for it's new campaign!
GoDaddy has launched its latest integrated marketing campaign featuring the three-time National Film Award winner – Mithun Chakraborty. The multi-channel campaign aims to educate small businesses in India about the real-world benefits of getting a Website, and comprises two television advertisements along with search, display, email and social media marketing.
“We believe that small businesses and entrepreneurs are the driving force behind India’s economy and we are here to empower them with the right tools. An increasing number of small businesses in the country are turning to GoDaddy to help them easily and affordably establish their online presence,” said GoDaddy India Managing Director and Vice President Rajiv Sodhi. “Our creative approach for this campaign drives home the point, in a fun way, that having an online presence is essential to business success. This campaign is a reflection of our commitment to accelerate the adoption of websites in India.”
On GoDaddy’s choice of Mithun Chakraborty for the campaign, Rajiv Sodhi said, “Mithunda was the perfect choice for this commercial. He compliments our creative strategy by adding to the celebratory mood of the business owners in the ad when they taste success. His appeal spans generations and his name is synonymous with dance. He is someone who has made it solely on his own and is a role model for many – irrespective of the industry they are in.”
Speaking of his work on the campaign, Mithun Chakraborty said, “When GoDaddy approached me for the commercial, I was very excited. I was enthused at the opportunity to educate people on what the Internet can truly do. A website offers businesses amazing possibilities to get noticed and operate around the clock. I truly believe GoDaddy can help businesses in India go to the next level of growth quickly.”
GoDaddy enables small businesses in building a professional identity online by offering an easy to use and end-to-end suite of products ranging from domain name, web hosting, email and marketing tools. The company also offers Indian businesses its world-class, local 24/7 customer care.
GoDaddy is based in Scottsdale, Ariz. USA. Along with offices in India and Canada, GoDaddy operates data center facilities in Europe and Asia and serves 12 million paying customers globally.