Grey India wins creative duties of Fenesta

Grey India has won the advertising duties for Fenesta. Fenesta is India's largest windows and doors company. The account will be handled from the agency’s Delhi office.

Samir Datar, Vice President & Branch Head – Grey Delhi said, “We are delighted to partner Fenesta in building an all new category. Alex and his team have already done fabulous work in building a strong platform for the brand in terms of product and national reach. The strategy discussions leading up to being the partner were extremely interesting and have helped in creating a communication blue print. We are sure that we will achieve the ambitious objectives set by team Fenesta & team Grey for the brand.”

The brief given to the agency was to create relevance for category and leadership for Fenesta. The team of Grey had two rounds of intense intense discussions / workshops with the senior team of Fenesta. Many tenderloin conversations provided relief in the course of serious business.

Alex Murphy, President and Business Head at Fenesta Building Systems said,"After months of searching for a new creative partner, we are delighted to have Grey as our partner going forward. The team at Grey showed great flair and innovation during our discussions along with a clear understanding of our market and our growth desire. They have a most refreshing approach to business".

Abhishek Chaturvedi, AVP & Planning Director at Grey Delhi said, “The idea is to bring the category conversation to forefront for the target audience and lead the category. Fenesta is beautifully placed to take the leadership stance and build relevance for the category.”