Groomefy brings Bang in the Middle on board

Groomefy, a platform for beauty services, professionals and trends, has assigned its communication mandate to Bang in the Middle. The service is currently being launched in Delhi-NCR and will be available across the country in the coming days. The brand is being built on the premise of good looks.

Speaking about the launch and subsequent communication, Amyt Kumra, Co-founder, Groomefy, said, “Grooming is a huge category and is becoming central to consumer lives today. The search for latest trends in hair, nail, face, and body art is never ending. Bang in the Middle has been on board with us to create the entire communication for the platform and make it a daily habit. We are about both men and women and everything they seek about grooming services.”

On winning the business, Naresh Gupta, Managing Partner, Bang in the Middle, said, “Groomefy opens a completely new way of creating a market around beauty services. We have a very challenging brief to build Groomefy as the only place that any consumer needs to look for when they want to know what drives the look.”

The campaign has already broken on social media across Instagram, Facebook and Twitter and in coming months will move beyond digital media. The App is available on Andriod and iOS.

Founded by Amyt Kumra and Rohit Kumra, Groomefy showcases the latest trends in hair, face, nail, body, spa and body art.

Groomefy is about looks which let users get that impeccable style for any occasion. Groomefy is a platform that brings the latest trends in styling and make-up and helps fashionistas follow those styles and looks. Trends are updated in real time by the users or the creators like stylists/ artists. It’s a platform where users inspire users by generating content, which is latest, relatable and easily accessible. It is eventually the users, called trendbenders, that help any fashion trend become mainstream and worth flaunting.