Heineken names Publicis as global lead agency!
HEINEKEN has announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken® brand, effective July 1st 2015.
HEINEKEN will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken's global positioning, and for top-spin activities to support the global campaigns.
He added: "We enjoy a strong cultural fit with the Publicis team and are confident that this partnership will further build on the success we have enjoyed with recent Heineken® campaigns."
Commenting, Arthur Sadoun, CEO Publicis Worldwide, said: "Heineken is one of the most iconic brands in the world with incredibly brave and creative leadership. Expanding our relationship with Heineken to a global level is an honour and testament to the strong projects and work we have been creating together. We're looking forward to driving the brand and its business forward as a team."