How Dunzo’s marketing strategy strikes a balance between consumer love & brand integrity
Dunzo has experienced remarkable growth by expanding its services to meet various delivery needs, gaining significant popularity. To maintain this growth, Dunzo adapted its communication strategy to build an emotionally resonant brand. Dunzo created relatable, empathetic, and trustworthy messaging that connected with their target audience. By delivering on their core promise of quick grocery delivery, alongside curating appealing content, the brand struck a balance that contributed to its ongoing success in the competitive on-demand delivery market.
The company’s adept use of moment marketing on social media, particularly Instagram, further demonstrates their growth and evolving communication strategy. Dunzo engages its audience through timely and relevant content, capitalising on trending topics, events, and pop culture moments. This dynamic and agile approach keeps Dunzo at the forefront of consumers’ minds, fostering a strong online presence and fueling their continued growth.
In an exclusive conversation with Adgully, Tanveer Khan, GM - Brand & Marketing, Dunzo, speaks at length about maintaining Dunzo’s brand presence in the cluttered on demand delivery space, how their marketing strategy is a mix of what people love and the core of their brand and much more…