How to enhance customer profitability in challenging times?
Every company or brand is in the business to make profit. While it is easy to say this but there involves a lot of thinking and hard work to build and nurture a brand and make it profitable. Customer profitability is essentially all about measuring how profitable a customer is. It compares how much revenue a given customer generates and how much the company or the brand spends on acquiring or retaining that customer- in time, resources and other costs.
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Customer profitability measurement is always challenging to implement. So,it very is important that you identify your customer properly and ensure that you are reaching the right customers that will help you earn profit. So, in a customer-centric organisation, measuring customer profitability has become business imperative without it there is no fact or basis for managing the value exchange between your company and your customers.
Join the industry leaders as they decode the right approach for the Retail & Consumer Goods industry on 9 July at 12.30 pm. This exclusive webinar series is an initiative brought to you by DAN Consult in partnership with Adgully.
Some of the key points that will be discussed and debated will be:
- Do marketers really understand customer profitability?
- Are we asking the right questions on customers and profit
- Issues with customer profitability
- Understanding and addressing the barriers
- How to stimulate a customer profitability mindset
- Ways to improve business KPIs in challenging times
The eminent speakers who will give their views are :
- Moderator: Mr. Ajay Row, Partner - Data, CRM & Martech, DAN Consult
- Ranjani Krishnaswamy, General Manager - Marketing, Tanishq
- Ritesh Ghosal, CMO, Croma - Infinity Retail Ltd.
- Amitabh Pande, Marketing Head, IKEA India
- Sameer Wanchoo, CMO, Eureka Forbes
- Pankaj Bhatnagar, Senior Vice President, Netcore Solutions
- Prosenjit Ghosh, National Head - Playstation Division, SONY India