I envision taking the industry by storm, says Gulrez Alam, Temology

PR and other marketing techniques have been an exemplary method used by many well known brands as it directly impacts the audience and definitely makes a difference. However the traditional methods have slowly started to fade but the rise in digital marketing in the last two years has been phenomenal. The audience base has widened and many the growth is worth noticing. One such brand that speaks out the most for their work has to be Teamology Softech Media Services Pvt. Ltd. This Digital Marketing and PR agency will indeed help you boost your business through their services. Their founder’ mission is clear to make services affordable for MSEs and entrepreneur as well as social media influencers. Fairly a new business launched in 2020 has managed to run some great campaigns for exceptional brands under the guidance of Mr. Gulrez Alam

In an informative yet candid conversation with the founder of Teamology Softech, Mr.Gulrez Alam he shared about his experiences and learnings in the business. Read ahead! 

How do you think Digital PR has evolved over the years? 

Over the past 25 years, the PR industry has evolved in different ways. While traditional PR focuses on offline visibility, distributing press releases and news in a one-way communication funnel, digital PR has brought brands online, allowing them to broadcast information in real-time and have an actual conversation with their audiences.

The advent of digitalisation has further resolved the complexities involved in the digital process. Today, brands are finding unique ways to interact with their audiences through different social media channels. 

The rise of digital technology has played a major role in the PR industry’s evolution. PR agencies are now using the likes of paid, earned, owned, social and experiential, meaning real-time marketing is taking over and fueling a new skill set, revised capabilities, a new list of services, and ways of working with PR.

This means that PR is no longer just about working around journalistic deadlines, but taking into account blogs and influencers’ content that drive engagement and generate massive reach within a shorter time span.

Being a founder of the best agency, what motivated you to start your own business? 

I have always had a knack for technology that prompted me to start my own business. Digital PR is evolving into a whole new segment and being a founder, I envision taking the industry by storm through groundbreaking innovation and result-driven approach. 

Tell us why TeamologySoftech is the ideal choice for every brand? 

There may be thousands of Digital PR solutions agencies on the web today, but what sets us apart is our vision to make digital PR accessible and affordable for each budding brand. Our overall focus is on being the guiding light that transforms the way businesses build their reach online.

Our team of experts at Teamology believe that public engagement can take any brand to enormous heights, we feel elated to have helped dozens of individuals in leveraging their online business visibility.

Mistakes you made in the initial years you’d want to guide upcoming professionals about? 

I have found that over the years, making mistakes has taught me a lot. I would advise the upcoming professionals to critically examine before undertaking any project and always listen to your mentor for their advice. Nurture your skills and always keep a room for improvement to become a better version of yourself. 

Lastly, tell us about the future of TeamologySoftech and how to plan on staying in the game?

Teamology aims at bringing disruption in the PR industry through state-of-the-art technologies and innovation. Moving ahead, we plan to build a robust ecosystem to deliver effective services to our clients that are at par with the industry standards. Our affordability combined with efficacy is what makes us stand apart from others and we thrive to sustain this through our core principles of trust and reliance.