IAA releases the categories for 2nd edition of IAA Leadership Awards
The International Advertising Association’s (IAA) India chapter has revealed the categories for the second edition of the IAA leadership awards. Presented by India’s leading Hindi General Entertainment Channel COLORS, these awards celebrate the outstanding contribution made by marketing, advertising and media professionals by honouring them on a common platform. After a successful first edition of the IAA Leadership Awards held last year, this year, the Awards will expand its scope to recognize excellence across 21 Categories namely:
IAA Categories
Marketer of the Year – Banking
Marketer of the Year – Insurance
Marketer of the Year – Auto: 2 Wheeler
Marketer of the Year – Auto: Passenger Vehicles
Marketer of the Year – Mobile Services
Marketer of the Year – Mobile Devices
Marketer of the Year – FMCG: Personal Care, Laundry and Toiletries
Marketer of the Year – FMCG: Foods & Beverages
Marketer of the Year – FMCG: Consumer Durables
Marketer of the Year – Home Improvement
Marketer of the Year – Household Products
Marketer of the Year – Ecommerce
Media Agency Head of The Year
Creative Agency Head of The Year
CEO of The Year
Media Person of The Year
TV Anchor of The Year
Editor of The Year
Hall Of Fame
Brand Ambassador OF The Year - Male
Brand Ambassador OF The Year - Female
Announcing these categories Srinivasan Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman, R K SWAMY BBDO commented “after the great response we received for the first edition of the IAA Leadership Awards, we have made some marginal changes in categories this year to take into account some feedback received. The final winners are being determined now on a number of product and service categories and of course some Awards for senior practitioners. The IAA Leadership Awards is our endeavour to recognize and salute these outstanding talent which has made impactful contributions in the market space and the companies and brands they led.”
To ensure the authenticity and credibility of the awards and maintain the highest level of transparency at all stages, IAA had a task force which looked at various performance criteria in every category under consideration, like revenue/market share growth, marketing initiatives undertaken, innovative schemes, launches, advertising spends etc to shortlist the nominees. Nielsen (India) Private Limited was engaged thereafter to have the nominees voted upon by senior marketers from the same industry to pick the final winner. Ernst & Young LLP will look at the process to satisfy itself of its fairness and will officially tabulate the results.
The IAA Leadership Awards, this year, are scheduled to be held on 1st March 2014 at Grand Hyatt, Mumbai. Honourable Union Minister of State for Information and Broadcasting, Sri Manish Tewari will grace the occasion as the Chief Guest. The awards night will be attended by the crème de la crème of the marketing, advertising and media fraternity to see some of their leaders carry home coveted trophies.