IDFC FIRST Bank's campaign drives conversations about mental health

Mental health has come into sharp focus globally following the COVID-19 pandemic. Financial stress and resultant mental health issues are at the heart of IDFC's new mental health campaign, designed and launched by RepIndia. 

On the occasion of World Mental Health Day, advertising agency RepIndia has launched IDFC First Bank’s brilliant awareness campaign on social media that links simple, relatable words from the financial lexicon to mental health issues.

#TWEET# 

In recent times Anxiety, Loneliness, Depression, and Despondence have become the watchwords. On the other hand, Investment, Interest, Credit and Loan are the common words of the financial glossary.

By thus connecting commonly used financial terms with mental health issues and solutions, IDFC FIRST Bank hopes to be able to remove the stigma and taboo surrounding mental health conversations and drive significant conversations.

Here is a quick glimpse of the IDFC mental health glossary edition:

“Interest - The monthly rate of additional care you deserve!”

“Investment - Therapy to ensure that you’re not subject to any mental health risk.”

“Loan - Lending an ear with interest.”

It also encourages people to love themselves and seek help when needed.