Ignite Mudra bags Elitecore account!
Commenting on this development, Sudarshan Banerjee, Head, Ignite Mudra said, "We are delighted to be associated with Elitecore, which is an established brand for IT products and software solutions in Network Security, Telecommunications and Access Gateway. We are excited about our association with a new age product launch like this. This is largely an uncharted territory where the rules of the game are not defined. "
Abhilash Sonwane, Sr. Vice President (Product Management), Cyberoam, pointed to the robust strategic direction that the agency brought on the table as the main reason for handing over the assignment. "Given Ignite Mudra's impressive credentials, we were keen to see how the agency would approach a brand launch like ours. The team demonstrated a very thorough understanding of the challenges and the approach to overcome them. This is very crucial for us as we have largely operated in the B2B segment so far" commented Sonwane.