IMG extends contract with Tennis Properties Limited
Tennis has not been so gloriously competitive and attractive for a long time here. Many believe this to be a flourishing phase for Tennis globally and things are only going to improve from here. Tennis is becoming increasingly popular in India too ' a land where Cricket is as big as festivals and cricketers are treated as demigods!
But the popularity of a particular sport largely depends on the way its distribution is handled. IMG Sports Media has extended its association with Tennis Properties Limited (TPL/ATP Media) by renewing its exclusive consultancy deal with the latter.
The deal has been signed till the end of 2013. With the extension of this association, IMG Media ' which has been TPL's media rights consultant since 2001 ' is going to continue to offer its advice and assist on global distribution of media rights of the ATP World Tour Masters 1000s and Barclays ATP World Tour Finals.