India @ Cannes Lions 2012

Cannes Lions 2012 concluded amidst great fanfare on 23rd June 2012. The 59th edition of the International festival of Creativity had raised quite a few expectations for India, considering that 1,182 Indian entries were sent this year.

 

However, the number of metals that India bagged at Cannes 2012 were 14. Although most of the Indian entries received appreciation, the total tally of metals has certainly been disappointing. In 2007, India had won 12 metals. In 2008, the count went to 23. In 2011, the lions count increased to 24.

 

India won three gold lions this year, compared to last year; when the number of gold lions was just one.

 

McCann World Group’s outdoor campaign for Western Union won a gold lion in the Outdoor Lions category. DDB Mudra’s ‘The Hinglish Project’ for Ministry of Tourism, Government of India bagged a gold lion in the Design Lions category, besides also winning a bronze in the same category. Taproot India’s film” I Am Mumbai” for Mumbai Mirror won a gold lion in the Film Craft category.

 

Besides, entries like Leo Burnett’s Bajaj Electricals, Cheil Worldwide’s campaign for Samsung Printers, BBDO India’s You Shave, I shave campaign for Gillette, Mentos Sour Marbles by Ogilvy & Mather were some of the entries that have bagged metals for India.

 

India failed to make it to categories like Cyber Lions, Mobile Lions. The most coveted Titanium and Integrated category could not work wonders for India.

 

Adgully spoke to a few industry experts to know their take on India’ show at Cannes 2012.