Indian firms win 21 medals at PMAA 2010
Shanghai based OgilvyAction, claims China's second Dragon in two years running, for the Best in Asia, in the 11th Promotion Marketing Awards of Asia Programme, for its Digitally executed Red Flag Campaign for Client, The North Face.
The North Face capitalised on the burgeoning affluent middle class, post 80's Chinese who have become increasingly connected with an outdoors lifestyle, creating a new marketing segment for brands and services.
"The quality of campaigns this year far surpassed those of the previous years; in particular the focus on result orientation was prevalent in campaigns across all countries. I also saw that there are more brands in a number of industries which participated reflecting on the fact that promotional marketing is gaining a stronger foothold across segments". Ambika Sharma, Chief Operating Officer, Jagran Solutions, India.
This year the Best Cause or Charity Marketing Campaign Category attracted Entries so strong in innovativeness and breakthrough that for the first time, the scoring resulted in two Gold Dragons and two Silver Dragons.
"The entries really showed how Promo campaigns have become more and more engaging for the consumer. The uniqueness of the campaigns and high level of consumer participation has become the success key for the promo campaigns nowadays". Elwin Mok, Managing Creative Director, Celsius Creative Communications, Indonesia.
50 Gold, Silver & Bronze Dragon Campaigns are now being adjudicated by the MAA GLOBES International Judging Panel, against the Best of the Best in Promotion Marketing, from Award Programmes run in Argentina, Austria, Australia, Brazil, Canada, Ireland, Israel, Japan, Russia, UK and the USA. Winners will be announced globally and at the MAA GLOBES Award Ceremony at the Four Seasons Hotel Washington DC, USA, during the Fall Conference of MAA Worldwide, on October 19, 2010.