Isobar bags IndiaFirst Life Insurance's digital mandate
IndiaFirst Life Insurance has roped in Isobar India, the full service digital agency from the Dentsu Aegis Network, to lead the revamp of their website Indiafirstlife.com. For the record, IndiaFirst life Insurance is a joint venture between two of India's public sector banks – Bank of Baroda (44%) and Andhra Bank (30%), and UK's financial and investment company Legal & General (26%). Isobar bagged the digital mandate for IndiaFirst Life Insurance in a multi-agency pitch.
Commenting on appointing Isobar as the digital agency, Mohit Rochlani, Chief Marketing Officer, IndiaFirst Life Insurance said, "At IndiaFirst Life Insurance, we always try and keep customers ‘First’ in everything we do. The revamp of our existing website is part of our endeavour to help our consumers make an informed decision."