ITW set for a big T20 Season with sponsorships over 150 Crores facilitated
ITW Catalyst announced today that they have stitched over 20 different sponsorship deals for multiple teams in the Indian T20 League. Catalyst, a vertical of ITW, is a sports, media, and entertainment consulting firm, driven by the vision to act as a catalyst for brands to achieve strategic marketing objectives using platforms such as sport, has successfully onboarded brands like Goel Group, Happilo, Mahindra, Coca Cola, Hindware, ITC and others for various franchises.
ITW Catalyst has also been responsible for bringing on sponsors for various teams in the Women’s T20 league as well, including Front of Jersey and Leading trouser leg sponsors for Royal Challengers Bangalore and Body Care for the UP Warriorz.
Speaking on the exciting lead up to the season, Paroksh Chawla, CEO, ITW Catalyst said, “We take great pride in understanding the positioning of every brand and finding the right fit to meet their marketing and visibility goals. That is how we have been able to facilitate partnerships between marquee brands and some of the best T20 Franchises in the world. For us at Catalyst our relationships with both the teams and the brands is what ensures the perfect synergy, and that’s reflected in the partnerships we have facilitated this season.”
The brands onboarded include a mix of both old and new economy companies, from the automobile sector to FMCG, to tech. Adds Chawla, “Cricket as a platform remains relevant for companies across the spectrum, but the key is to identify the correct alignment.”
Bhairav Shanth, Co-Founder ITW Consulting added, “ITW is built on providing a 360 degree solutions for brands, ranging from ideation to execution we work as an extension of the brand itself be it in stadia advertising, linear and digital marketing or putting together sponsorship opportunities with the most effective ROI for our clients, and the fact that ITW Catalyst has been a part of some of the biggest deals in the Indian T20 league and franchise cricket becoming a trusted partner for many brands and teams alike in the process is a testament to our philosophy.”
ITW Catalyst, who kicked their dealmaking spree off back in 2020 bringing Marriott Bonvoy on board with the Mumbai Indians, has been responsible for stitching together deals for franchises including the Royal Challengers Bangalore, Delhi Capitals, Lucknow Super Giants as well as award winning campaigns with Rajasthan Royals. The Indian T20 league kicks off on the 31st of March and will see 10 teams in action.