J. Walter Thompson and Group SJR Launch Content Mktg Unit Colloquial
Colloquial will build publishing environments for brands, specializing in content that builds loyalty and audience over time – short articles, infographics and visual stories for brands that are quickly conceived, made and shared. The joint venture brings together two pioneers in their respective fields, Group SJR, a leader in the field of content marketing, and J. Walter Thompson, which has been pioneering creative solutions for clients for 150 years. Colloquial will embody the intersection of advertising, publishing and public relations, with storytelling and creativity at its core.
Colloquial will share locations and draw on talent from J. Walter Thompson in key global markets including Australia, Brazil, Mexico, the United Kingdom and the United States.
Alexander Jutkowitz, Managing Partner at Group SJR, will serve as Colloquial’s CEO. “Successful brands innovate,” said Jutkowitz. “Not only is that what J. Walter Thompson and Group SJR are doing with the creation of Colloquial, but it’s what we’re going to do for our clients — ensuring they have the ability to continuously reach targeted, ‘always on’ audiences with an array of engaging, high quality content that moves them.”
In addition to Jutkowitz as CEO, Colloquial will be led by William (Billy) Sind, Editorial Lead; Jinal Shah, Strategy Lead; and Gillian Melrose, Marketing Lead.
“With the creative and strategic rigor of J. Walter Thompson, the creation of our digital agency network Mirum and now the launch of Colloquial, the J. Walter Thompson Company offers the full spectrum of content marketing to clients,” said Stefano Zunino, Head of Digital Worldwide, J. Walter Thompson Company. “We’re fortunate to have such great talent from across the advertising, public relations and publishing spaces, and know they’ll make a formidable team.”