Jaquar Group’s new ‘Sensor & Sensibility’ campaign
In a post-pandemic world, the idea of touch has undergone a sea-change. Daily activities are now guided by the looming discretion of us avoiding touching surfaces or object unless absolutely necessary, and that too with the requisite precaution. Identifying this as a concern that is here to stay, The Jaquar Group has introduced their latest campaign themed ‘Sensor and Sensibility’, aimed at encouraging a contactless, sustainable, and more functional interface both bath and lighting solutions. Anchored on the smart usage and functionality of the bath-ware, sanitaryware and lighting solutions in a contactless manner both at homes and public places, the product range incorporates Jaquar’s proficient sensory intelligence technology and customization of existing products to eliminate the hand contact.
The campaign launch is backed by a new TVC that introduces a three-fold resolution, enhancing the touch-free and safer hygiene experience – sensor, pressmatic and retrofit portfolio. The products highlighted in the TVC include touch-free, energy-saving, motion sensor-based solutions in bathware, sanitary ware and lighting category addressing the needs of homes as well as high footfall and transmission-heavy commercial sites such – airports, hospitals, hotels/restaurants, and shopping malls.
Speaking on the TVC, Sandeep Shukla, Head Marketing & Communication – Global Operations, Jaquar Group said, “With the ‘Sensor and Sensibility’ range we wanted to assure and offer a contactless and safe experience to our customers while keeping our core brand philosophies of sustainability and functionality at the heart of it. The pandemic-led scenario around the world, has led us to reconsider our lifestyles and our interface with surfaces both at home and public. . It has become necessary to ‘break the chain’ of infection and rehabilitate most facets of our lives including the places we visit and the surfaces we touch. The Jaquar Group’s quality-assured, technology-backed, ‘touch-free’ products hope to aid is a seamless transition to a touch-free lifestyle for both public and private spaces.”