Jyothy Labs hands over the creative duties of Margo to DDB Mudra
DDB Mudra West has recently won the creative mandate for Margo (beauty soap) following a multi-agency pitch.
In India, Neem and skin care have gone hand in hand for generations. If there's one brand that is the very essence of Neem, that's Margo. The legendary 95-year old brand has stood the test of time.
Margo has revamped itself to appeal to the preferences and aspirations of Indias dynamic youth while retaining its core Neem benefits.
Over the years, the brand has expanded the product range to include the Margo Glycerine soap and Margo Face wash offering a larger portfolio of Neem based products for skin.
Quoting on the appointment of the agency, M.R Jyothy, Executive Director, Jyothy Laboratories said, The brief was to bring in a fresh perspective to communicate the core benefits of Neem leading to brand trials amongst non-users. DDB Mudras creative strategy appealed the most as it was a logical build up to the last brand campaign. The creative routes were fresh and in sync with what we believe our TG will relate to. We hope that DDB Mudras talent pool and experience in diverse categories will help us meet our marketing goals.