Lifestyle brand Globalite launches own TV shop!
With a motive to target majorly the affordable market in sports lifestyle category in India, Globalite, a sports lifestyle brand has recently launches its own TV shop named “Global Fashion Shop”. Globalite was initiated three years back in India to compete with those high-end sports lifestyle brands which are out of reach from middle-class segment. The TV shop will see all fashion, lifestyle and some electronic products too.
Globalite manufactures all footwear inhouse and can pass on competitive pricing to the customer because it is 100 per cent vertically integrated. The company is expanding and keeps introducing new and fresh designs of sports lifestyle products for both men and women in every season.