Lloyd Campaign featuring #DeepVeer goes live

Lloyd Air Conditioner’s latest Ad Film “Khayal Rakhenge. Khush Rakhenge”, highlighting an enjoyable take on its innovative technology, goes on air today. The brand-new film is targeting the young Indians who aspire for a fuller life and value products with technology that helps them live this kind of life. It’s a 360 degree launch across all platforms.

The film features Bollywood’s power-couple Deepika Padukone and Ranveer Singh. The film is bound to drive high appeal amongst young Indians couples and families. It’s going to be the sneak-peak into the Bollywood couple’s life and will add to the already existing curiosity that people have had, about their personal life post marriage.

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Stating further about the Campaign, Amit Tiwari, Vice President Marketing, Havells India, said ““Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.

With its technology-rich range of offerings, Lloyd is making a strong play in the consumer durables market. In an attempt to appeal to young couples as its core target audience, Lloyd recently named Bollywood’s newest power-couple, Deepika Padukone and Ranveer Singh, as its newest brand ambassadors. The Brand wanted a real life couple who could resonate with the brands’ values. Being young, versatile and performance oriented, they seemed a perfect match.

A young, dynamic and growing brand, Lloyd has upheld ‘customer centricity’ at the heart of its business operations. Lloyd’s product portfolio comprises of air-conditioners, ULED televisions, washing machines, and a soon-to-be-launched range of refrigerators.

The film will be live on screens and on offline supported by advertising across, print, OOH, and all social channels.

Credits

Agency – Mullen Lintas, Delhi

Creative Team – Amer Jaleel / Garima Khandelwal / Sindhu Sharma / Sarabjit Singh / Vipul Kundra

Client Servicing – Vikas Mehta / Amjad Ali / Antara Chakraborty / Aashiq Gesni

Production House

Production House: Chrome Pictures

Director: Amit Sharma

Producer: Poonam Wahi

Project Coordinator: Napolean Daniel Amanna

DOP: Ayananka Bose

Production Designer: Urvi Ashar & Shipra Rawal

Editor: Dev Rao Jadhav

Music Director: Ronit Sarkar

Ranveer Singh’s Team

Manager: Suzanne (YRF)

Costume Stylist: Nitasha Gaurav

Hair Stylist: Darshan Yewalekar

Makeup Artist: Mahadev Naik

Deepika Padukone’s Team

Manager: Karishma (Kwaan)

Costume Stylist: Shaleena Nathani

Hair Stylist : Namrata Soni

Make up Artist: Anil Chinappa

Chief AD: Edwin Quadros

DA: Rohit Gupta

2nd AD: Rituja Jayant

Asst Producer: Kush Malhotra

Production Controller: Sandeep Gupta

DOP Asst: Siddhant Sinha

Focus Puller: Madhav

Gaffer: Ahmed ( Light N light)

Post Producer: Dutta Yewale

Colourist: Navin Shetty

DIT: Ravi

Sound Engineer: Rishabh Bose

Online Editor: Anil

Asst. Post Supervisor: Sanjay Malvankar

Head of Accounts: Kalpesh Darji

Accountant: Vikas Tambe

Marketing & PR: Ashish Gole

Production Boys: Hari Gupta, Manish Singh, Ashok, Pappu, Popat, Surendar Gaud, Harish Bhardwaj