Madison IES launches Prism Cement's Duratech Cement across 21 towns in India
Madison IES, the activation and experential unit of Madison OOH and Madison World just completed a mega event across 21 town in India to launch Prism Cement’s Duratech Cement. The Agency won the assignment in a multi-agency pitch.
Madison IES demonstrated its execution capabilities and provess by executing this event over a span of just 17 days across 21 towns in Madhya Pradesh, Uttar Pradesh and Bihar, where a total of 39,000 dealers of Prism Cement attended the launch.
Says Saumen Roy, General Manager, Madison IES, says “We have been working with Prism Cement for a few years and are delighted to be a part of this important launch of Duratech. It was a huge operational challenge to execute this event across 21 cities in 17 days, but am glad that the event was a huge success.”
Madison OOH has won several awards recently including 1 Gold, 1 Silver and 5 Bronze at the OAC awards last week, a Gold at Goafest Abby 2015, 16 awards at E4M Neon Awards 2015 and 12 awards at Asian Consumer Engagement Forum 2015.
Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist - Madison IES, Rural specialist - Anugrah Madison, Out-Sel and Entrust. Madison OOH group handles marquee clients like Mondelez, Samsung, Asian Paints, Kotak, Omkar, Marico, Raymond, Toyota, ITC Foods, Aircel, Idea, amongst many others.