Maybelline New York India announces Athiya Shetty as its new face

In sync with it’s latest tagline “Make It Happen”, Maybelline New York has signed on Athiya Shetty to showcasec the brand’s young energy, edge, style and the latest trends on the New York fashion circuit. The stunning actress joins Alia Bhatt as the brand ambassador for Maybelline New York.

“I am proud to say that I am a Maybelline girl and I am honoured as I take on my very first endorsement with this iconic brand. It’s an incredible feeling as I now take forth Maybelline’s vision ofinspiring women to define their beauty, express themselves and make their mark.” said Athiya Shetty.

Expressing her excitement on this latest association, Pooja Sahgal, General Manager, Maybelline New York India says, “Maybelline New York India has successfully brought on board young Bollywood actors who emulate the brand values in the past. Athiya Shetty is one personality in whom we have immense confidence as she reflects our brand values and represents Maybelline New York women who are ambitious, diverse, confident and raring to go! Together with her, we can’t wait to Make It Happen.”