MediaCom Indonesia appoints Soumak Banik as MD

Soumak Banik has been appointed as MD of MediaCom Indonesia, succeeding Partha Kabi, who recently moved to Singapore to take up the job of global account director for SK-II at MediaCom. Previously, Banik served as MediaCom India's chief growth officer for South Asia.

Banik has 20+ years of experience in conceptualising, supporting communication, generating, and driving successful and efficient marketing solutions across different categories and for many companies.

Shekhar said MediaCom Indonesia has been a highly successful agency in recent times under the leadership of Kabi. Kabi’s elevation to a global role is a fitting recognition of his leadership.

According to a media report, Banik expressed his delight at the prospect of returning to Jakarta. "The global momentum in MediaCom is so inspiring. Combining this with the assets we can leverage from GroupM globally, regionally and locally, makes me very confident that we can continue to drive growth for our clients, the careers of our people and our business, " as prior to 2019, he was a principal partner at Mindshare Indonesia for three years.