Mediascope Publicitas to represent 'The Australian' in India

Mediascope Publicitas (India) Pvt. Ltd. bags the media representation contract for ‘The Australian’ - Australia’s No.1 national news and business daily.

 

The Australian has evolved into a multi platform media brand and its breadth of format reaches an audience of high net worth individuals in many different ways - from the immediacy of digital delivery with their website, ipad application and mobile site which are refreshed throughout the day, to daily in depth sections in print, through to full gloss in-depth magazines and researched report environments. The Australian’s editorial values focus on leading and shaping public opinion on the issues that affect Australia and the global environment. It’s national and international news and business sections are supplemented by in-depth content within sections such as Australian IT (the largest newspaper IT section in the world), Higher Education, Travel, Aviation, Wealth, Arts, Lifestyle and Sports.

 

"The Australian is the leading print & digital medium in Australia. A number of Indian companies have established operations on the continent and more are planning to venture there. All of them have communication needs that we will now be able to service through this tie up. That apart, the strengthening of the Australian dollar has suddenly opened up immediate opportunities for Indian Tourism Boards, Luxury Hotels and Tour Operators to woo the affluent culture and adrenalin seeking Australian family. Winning The Australian contract could not have come at a better moment" says Marzban Patel, CEO - India & Asia, Mediascope Publicitas.