Modern marketing trends: From AI to marketing automation

Over the past few years, marketing trends have become extremely dynamic. The most successful marketers have one thing in common, that is, they find a way to gain an edge over their competitors. Marketers who can forecast and analyze trends and prepare for the future have the best chances of setting their companies up for success.

Globally, businesses have been asked to adapt quickly, collaborate from dispersed locations and communicate with their customers at speed. No matter the size of the business, being up to date with the marketing trends is a must in case you want to craft a successful marketing plan and grow your company to its full potential. With the ups and downs the pandemic subjected us to, businesses faced several obstacles and had to develop new marketing strategies.

Marketing trends and tools are evolving at a rapid pace. One of the most common marketing tools used in recent times is customer experience. This is the secret sauce of both, a successful marketing strategy as well as a successful brand strategy. Businesses have to engage with customers on a conversational and personal level.
People generally crave authentic interactions and fulfilling this need will increase the company’s brand value.

Advertising made to target audiences and their needs are becoming increasingly vital. This doesn't only mean producing and sharing the right content, one must know when and where to share content that stands out and hits the nail on the head.

Data privacy is critical these days and consumers are extremely careful and want to keep their personal details secure. A lot of brands have taken notice of this and have taken several measures to protect their user’s data. This has given them the privilege to stand out as consumers value this. Tools like cookies are set to be completely phased out in a few years due to its invasion of privacy.

Brands that have gained huge success are investing in marketing automation. Technologies like AI have allowed marketers to analyze customer behavior and predict their next move. While AI cannot be used in each and every marketing campaign, many small businesses can use AI as a means of providing customer support. One such example is chatbots that are artificial intelligence softwares that can act as a customer service representative. They are operational full time, offer instant answers to queries and in the coming years they can even learn to predict customer needs. Chatbots are a great way to offer a high level of customer service to website visitors. AI is improving to a point where it’s impossible to tell if a customer is talking to a human being or not.