MOVIES NOW unveils 360 degrees marketing campaign
MOVIES NOW brings you an explosive series of super-hit blockbusters, Hollywood’s biggest franchises and never seen before series all through March & April. Watch the complete series of Star Wars, Harry Potter, X Men, Matrix, Hangover, Ocean’s 11, 12 & 13, Lord of The Rings and a blockbuster Shaolin line up in stunning high definition. If you think this wasn’t enough, watch with the world, as MOVIES NOW brings to you the most anticipated series of 2014, the premier of CRISIS, a thirteen part series, simulcast with the US and also an exclusive showcase of Mr. Go for its viewers.
To promote its mega line up, MOVIES NOW has unveiled a blistering 360 degrees marketing campaign across the 8 metros. Over 200+ high octane OOH units comprising of Billboards, Mall Media, Mobile Vans, Metro branding, Office branding and innovations are splashed across all 8 metros. The OOH is turbo charged with daily adverts in the Times Of India, City Times and Mirrors.
The channel has also taken consumer engagement to another level On - Air and on Social Media with mega contests. MOVIES NOW will fly 2 winners to the Harry Potter world in the USA and all they have to do is watch their favorite Harry Potter movies! If that is not enough, MOVIES NOW will give 6 winners a once in a lifetime opportunity to party with Jackie Chan on his 60th birthday!!
Blockbuster Overdose will keep viewers glued to MOVIES NOW throughout March, April & beyond.