myBillBook continues its ‘Tum Kamaal Ho’ campaign on MSME Day
myBillBook, India's leading GST billing and accounting software by FloBiz, has launched a brand video under its MSME Day exclusive property, ‘Tum Kamaal Ho’. The brand released a high-energy MSME anthem last year to celebrate the resolve and spirit of MSMEs. This year they have followed this up with a heartfelt video with the narrative of how these small businesses become a part of our daily life, and while their efforts, unlike larger enterprises, are not visible to the masses and do not capture the news headlines, but are a big factor in propelling the nation’s economic growth.
The 90-second video incorporates relatable and common phrases used to address MSME owners like Bhaiya, Didi, Uncle and Aunty, while the visuals showcase their perseverance and determination to overcome everyday business challenges. MSMEs contribute 30% to India’s GDP and provide employment to 110 million people. They are known for their multi-tasking and adaptability qualities and play multiple roles like the salesperson, delivery person, cleaner, manager, accountant and any other role required by their nature of business. MSMEs may not have the advantage of easy-to-get credit, the best marketing tools, a readily available workforce and many other means, but they still offer value & exemplary customer service for their customers by prioritising building long-term relationships with customers, employees, and suppliers. The campaign is released on YouTube and will be promoted through various social media & digital channels.