Nivea men collaborate with 100 Days of Running
As the one-month countdown kicks off for 100 Days of Running (HDOR); the World’s biggest Virtual Running Festival announced its association with leading global skin and personal care brand NIVEA MEN “42k Range” as its Freshness Partner.
Distance Running is as much about physical and mental endurance as it is about challenging, inspiring a lifestyle change and awareness about one’s well-being. This underlining sentiment is the genesis of the association.
Be it a walk, a quick run or a marathon, the NIVEA MEN 42k will endure it because it's Here For The Long Run with its ingenious SILVER IONS TECHNOLOGY that removes 99.9% of odour causing bacteria.
Along with this, NIVEA MEN will also introduce performance-focussed contests amongst the runners to spread the goodness of running and leverage the largest phy-gital running event in the country. A digitally-led campaign will be launched to promote the association and the registered participants can avail of exciting offers from the brand during the 100 days of running festival.
Commenting on the association, Sachin Killawala, Marketing Director, NIVEA India , said, “Association with HDOR is a complete strategic move from NIVEA. We will leverage this great opportunity to have a stronger product awareness through our new range of Nivea Men 42k by connecting with the right TG very personally”.
Founded by running enthusiasts Tanvir Kazmi and Mayank Gupta in 2015, in its 7th edition, 100 days of Running has strongly cemented themselves as thought leaders in the world of Virtual Events.
Elated about their maiden partnership with NIVEA MEN, Chandan Khanna, Co-Founder, HDOR, stated, “We are privileged to welcome NIVEA MEN on board as our Freshness Partner. To see such a prestigious brand believe in our vision and support it wholeheartedly, is a testimony to the growing popularity of HDOR. We are sure this is just a beginning to exciting times ahead.”
“The uniqueness of this event is two-fold - firstly, a highly relevant immersed consumer; secondly, an active engagement phase of 150+ days beginning from the event registration to post-event celebration. The significance of this captive audience can be leveraged with personalised campaign talk and an array of opportunities that can not only capture the mindset of runners but also reach newer audiences.”
” said, Vipin Nambiar, Business Consultant, HDOR.
To participate in 100 Days of Running, an individual is expected to run (even walk) a minimum of 2KM a DAY for 100 DAYS. As it’s a virtual challenge, participants can perform this activity at their own convenient time and place. Along with a running challenge, the event also allows participants to create a positive impact and bring about a social change as every run contributes to charity.